Brand Suite

1. Brand Strategy & Foundation

This is what separates designers from creative directors.

    •    Brand mission

    •    Brand vision

    •    Core values

    •    Target audience definition

    •    Brand personality & positioning

    •    Competitive direction (how you stand out)

⸻

2. Complete Logo System

    •    Primary logo

    •    Secondary logo

    •    Submark / stamp

    •    Icon / favicon

    •    Light & dark variations

    •    Color variations

    •    Logo spacing & background rules

Delivered in: PNG, SVG, PDF

⸻

3. Color Palette (Primary + Secondary)

Intentional. Not random.

    •    Primary brand colors

    •    Accent colors

    •    HEX, RGB, CMYK values

    •    Color usage guidance (backgrounds, text, accents)

This ensures consistency across print, web, and social.

⸻

4. Typography System

Fonts with purpose.

    •    Primary brand font (headlines / logos)

    •    Secondary font (body copy)

    •    Accent font (optional)

    •    Font hierarchy (H1, H2, body, captions)

    •    Usage rules (what NOT to do)

5. Brand Voice & Messaging

How the brand sounds.

    •    Brand tone (confident, playful, editorial, etc.)

    •    Messaging pillars

    •    Sample phrases / brand language

    •    Tagline options

    •    Call-to-action examples

This is what keeps captions, websites, and campaigns aligned.

6. Visual Direction Guide

    •    Photography style

    •    Lighting preferences

    •    Mood & aesthetic direction

    •    Styling notes

    •    Cropping & framing guidance

⸻

7. Social Media Brand Kit

    •    Instagram feed direction

    •    Reel cover style

    •    Highlight cover direction

    •    Social profile logo sizing

    •    Canva templates (posts, announcements, quotes)

⸻

8. Website & Digital Direction (Guidance)

Not the build — the vision.

    •    Homepage structure

    •    About page tone

    •    Brand consistency rules

⸻

9. Brand Applications & Mockups

So clients can see it.

    •    Social media previews

    •    Flyer or campaign example

    •    Optional print or packaging mockup

⸻

10. Brand Guidelines PDF

    •    Everything above, clearly documented

    •    Ready to hand off to teams, photographers, marketers

⸻

11. Final Deliverables

    •    Brand Guidelines PDF

    •    All logo files

    •    Color & font reference

    •    Canva template links

    •    1 brand walkthrough / handoff call

Book a consultation after purchase.